Automotive Beverage Food Home & garden Fragrance Beauty Care Table decoration Publishing and Leisure Services Electronics (consoles, video, photo, phone...) Textile, Fashion, Sport Accessories (glasses, jewellery,watches...) Tobacco Single/multiple product line, Ad campaign Commercial fixture Commercial architecture Digital Media: retail achievements Digital Media: innovative material Events & Promotional operations Technology and Innovation Standard material and system

Testeur Général Soins LANCASTER     IMAGINE POS LTD   47 rue de Chaillot 75116 PARIS (FRANCE)   Tel. : 01 53 23 84 80   E-mail : remyl@cgroup-fr.com       Manufacturer IMAGINE POS LTD   Designer MLPLV   Advertiser COTY PRESTIGE   Type of display Testeur stockeur   Distribution network Grand magasin - parfumeries   Quantity produced 700 units   Materials used Essentiellement acier peint époxy et PMMA sous différentes déclinaisons   Dimensions (mm) Width: 860  Depth: 799  Height: 1581   Use duration 150 weeks           Advertiser's Objectives & Strategy This General Tester for Lancaster Skincare was supplied in both counter and floor standing versions. Removable product supports make updating easy, and they can be used on other structures such as Bars in department stores. Presentation of the whole Skincare product range was optimized to offer a clear and pertinent segmentation. Storage volume was optimized too. The metal structure with epoxy paint finish is really appreciated in store. BA’s have commented that it is easy to clean and is durable. Special attention was focussed on the ease of installation and updating. Designed and manufactured in China.