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Kerapod
 
 
CPI FRANCE  
27 rue du Ballon
93165 NOISY-LE-GRAND (FRANCE)
 
Tel. : 0148159684  
E-mail : agnes.berthaume@cpiglobal.com  
Site : www.cpiglobal.com  
 
 
Manufacturer CPI  
Designer CPI  
Advertiser L'ORÉAL  
Type of display Présentoir de comptoir  
Distribution network Coiffeurs  
Quantity produced 1000 units  
Materials used Plastique et composants électroniques  
Dimensions (mm) Width: 200  Depth: 100  Height: 170  
Use duration 12 weeks  
 
 
 
  Advertiser's Objectives
& Strategy
The KERAPOD is a visual support tool which helps the hair salon to communicate with customers, illustrating comments, and highlighting theirs knowledges.

It is a technical tool exclusive to the Kérastase brand and is a valuable way of differentiating and promoting the salon.

It delivers a pure Kérastase image of technology and modernity. Its high-tech design underlines its professional and qualitative aspects.

It features a LCD touch screen which allows a more intuitive navigation. This navigation is accomplished using a stylus, providing a more elegant gesture and a very professional presentation.

Thanks to the Content Management System specificly written for the KERAPOD, the content has already been translated and adapted for more then 10 countries.