The New Estée Lauder Illuminated shelf talker helps to identify the brand and upscales its image at point of sale. It gives markets the opportunity to enhance the presentation of skincare and fragrance products, displayed in store on regular shelves. The combination of white aluminium, soft light and gold makes it elegant and in line with the standards of the Brand. The Illuminated Shelf Talker is offered in five lengths and can fit locators to raise the products.