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Illuminated Slim Shelftalker ESTÉE LAUDER
 
 
DIAM INTERNATIONAL  
40 rue Pierre Curie
78130 LES MUREAUX (FRANCE)
 
Tel. : 0134928360  
E-mail : isabelle.goupy@diaminter.com  
Site : www.diaminternational.com  
 
 
Manufacturer DIAM INTERNATIONAL  
Designer ESTÉE LAUDER  
Advertiser ESTÉE LAUDER  
Type of display Animation de linéaire  
Distribution network Parfumeries  
Quantity produced 7000 units  
Materials used Aluminium/laiton/acrylique/LEDs  
Dimensions (mm) Width: 790  Depth: 400  Height: 2000  
Use duration 150 weeks  
 
 
 
  Advertiser's Objectives
& Strategy
The New Estée Lauder Illuminated shelf talker helps to identify the brand and upscales its image at point of sale. It gives markets the opportunity to enhance the presentation of skincare and fragrance products, displayed in store on regular shelves. The combination of white aluminium, soft light and gold makes it elegant and in line with the standards of the Brand. The Illuminated Shelf Talker is offered in five lengths and can fit locators to raise the products.