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DIOR Comptoir Addict Lip Color
 
 
DIAM INTERNATIONAL  
40 rue Pierre Curie
78130 LES MUREAUX (FRANCE)
 
Tel. : 0134928360  
E-mail : isabelle.goupy@diaminter.com  
Site : www.diaminternational.com  
 
 
Manufacturer DIAM INTERNATIONAL  
Designer DIOR  
Advertiser DIOR  
Type of display Présentoir de comptoir  
Distribution network Grand magasin - parfumeries  
Quantity produced 3665 units  
Materials used Injection PS/LEDs sur piles/aluminium/marquage/visuel/PMMA  
Dimensions (mm) Width: 450  Depth: 200  Height: 450  
Use duration 8 weeks  
 
 
 
  Advertiser's Objectives
& Strategy
Objectives : Create and make a big event for the launching of the new lipsticks Dior Addict Lipcolor. The range of the products transmits a young, modern and attractive image linked strongly to the image of the dressmaking and to the universe of fashion show. Energy, innovation, vibration characterize the range of the colors and the new packaging.