Automotive Beverage Food Home & garden Fragrance Beauty Care Table decoration Publishing and Leisure Services Electronics (consoles, video, photo, phone...) Textile, Fashion, Sport Accessories (glasses, jewellery,watches...) Tobacco Single/multiple product line, Ad campaign Commercial fixture Commercial architecture Digital Media: retail achievements Digital Media: innovative material Events & Promotional operations Technology and Innovation Standard material and system

Color Master Tester Unit 2009 ÉLIZABETH ARDEN     DIAM INTERNATIONAL   40 rue Pierre Curie 78130 LES MUREAUX (FRANCE)   Tel. : 0134928360   E-mail : isabelle.goupy@diaminter.com   Site : www.diaminternational.com       Manufacturer DIAM INTERNATIONAL   Designer DIAM INTERNATIONAL   Advertiser ÉLIZABETH ARDEN   Type of display Présentoir de sol non stockeur   Distribution network Parfumeries   Quantity produced 482 units   Materials used Tôle métal/PMMA choc/profilés extrudés/PS/LEDs   Dimensions (mm) Width: 930  Depth: 687  Height: 1596   Use duration 208 weeks           Advertiser's Objectives & Strategy Replacement of the old'General Tester'. Design created for reflecting the new image in the sales outlets of Elizabeth Arden including a space for glorifying the new launching and making it outstanding. The modules of the new'General Tester'have already existed and have been used in the linear system.