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Tête de Bergerie Volume Clubbing Ultra Black
 
 
BLEU CAPITAL  
5 rue Paul Bert
93400 SAINT OUEN (FRANCE)
 
Tel. : 01 41 66 33 05  
E-mail : aviani@bleu-capital.com  
 
 
Manufacturer BLEU CAPITAL  
Designer BLEU CAPITAL  
Advertiser BOURJOIS  
Type of display Tête de gondole - îlot  
Distribution network Hyper-supermarché  
Quantity produced 150 units  
Materials used Carton, métal, plasti-reflet, plastique thermoforme  
Dimensions (mm) Width: 460  Depth: 350  Height: 1800  
Use duration 3 weeks  
 
 
 
  Advertiser's Objectives
& Strategy
It is a display which will support the launch of the Mascara Volume Clubbing Ultra Black. It is an extreme volume mascara, enriched in deep black mineral pigments for an ultra black and ultra resistant makeup effect. The aim of this display was to create a setting for the product representing the night time world in a chic and elegant manner by using black and gold colors and specific material effects.