By marrying functionality, ergonomics and esthetic appeal, the new NGM – launched in 2009 – is the perfect repository for CHANEL product offerings. Modern design and clean lines provide excellent visibility and an accessible space for consumers to test CHANEL’s products.
The upper part of the display is reserved for color products and Nouveauté. New modules have been developed to showcase the entire product offering as well as select product dummies. These modules integrate harmoniously with the main structure of the NGM through an ingenious system of clips.
New products are displayed on a raised, central dais, offering maximum impact.
Face products are displayed on sliding trays, which were designed in the spirit of the Face Bar : products remain visible even when the drawers are closed.
