Automotive Beverage Food Home & garden Fragrance Beauty Care Table decoration Publishing and Leisure Services Electronics (consoles, video, photo, phone...) Textile, Fashion, Sport Accessories (glasses, jewellery,watches...) Tobacco Single/multiple product line, Ad campaign Commercial fixture Commercial architecture Digital Media: retail achievements Digital Media: innovative material Events & Promotional operations Technology and Innovation Standard material and system

Blacklight - Valorisation Blister     GESA FORM+ FUNKTION DISPLAYBAU GMBH   Wernher-von-braun Str.20 63303 DREIEICH-OFFENTHAL (ALLEMAGNE)   Tel. : +49 6074 876 216   E-mail : cthomas@gesa-design.de   Site : www.gesa-design.de       Manufacturer GESA FORM + FUNKTION   Designer GESA FORM + FUNKTION   Advertiser L'ORÉAL PARIS FRANCE   Type of display Animation de linéaire   Distribution network Hyper-supermarché   Quantity produced 1.000 units   Materials used Métal, acrylic   Dimensions (mm) Width: 1600  Depth: 400  Height: 2150   Use duration 160 weeks           Advertiser's Objectives & Strategy Modern, glamor, selective funiture Real innovative presentation of L´Oréal make-up products perfectly in line with the new identity and values of the brand. Color code of selective black /gold / luminous Better starification of the products --> structured presentation of each segment. A new furniture which symbolizes the personality of the brand. Highly selective luminous show cases / modules Premium presentation of the promotion area.