Prestigious adjustable « free access » system to present, demonstrate and sell EL Signature make up.
Target : Consolidate the” luxurious and prestigious” image of the brand using elegant sales product showcases and a simple, precise demonstrations reading.
Communicate clearly the different makeup categories.
Simplify the choice /purchase act with sliding drawers. Sales stock and demonstrations facing each other.
Strategy : Create a luxurious international adjustable system adapting to all distributions network, all width and heights.
Use new products presentation flat modules (maximum visibility, purety), compatible with all point of sale materials.
Give a new boost to Estee Lauder prestigious positioning by using sealed luxurious
showcases.
