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| Manufacturer |
ARNO |
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| Designer |
ARNO |
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| Advertiser |
BEIERSDORF |
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| Type of display |
Présentoir de comptoir |
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| Distribution network |
Hyper-supermarché - grand magasin - enseigne spécialisée |
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| Quantity produced |
5750 units |
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| Materials used |
Acryl, métal, wood, neon, electricity |
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| Dimensions (mm) |
Width: 1200 Depth: 450 Height: 1500 |
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| Use duration |
260 weeks |
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Advertiser's Objectives
& Strategy |
The new design uses proven elements
from the prize-winning predecessor, e.g. the concave basic form, but is equally
impressive on account of a new language of colour and shape and specifically arranged
eye-catchers. The vertical arrangement of the product groups is new. Supported
by the counter-high picture motifs and the acrylic panels, the customers intuitively
and easily finds what they need. The suspended header and the graphics panel give
the display an easiness that is attention attracting.
The determining factor for the realisation of this design are the modular “one-fits-all”-inserts
which can be combined to create countless variations of counter, table and wall
displays. This greatly reduces complexity and achieves economies of scale, ensuring
an excellent price/performance ratio. |
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