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Advertiser's Objectives
& Strategy |
Biguine Advance : Innovation, practicality, high tech, accessibility … words illustrating the origin of this make up range. Specifically developed for the city market MONOPRIX, Biguine Advance is exclusively distributed in these points of sale.
Products are presented in an elegant and clever display : a pure and sophisticated line, a white colour referring to the care environment, various mirrors to play on the depth and help the client in her makeup testing. The display has 2 trays presenting both axis of the range : Eyes, Lips. These trays have been conceived to be upgraded. The main part of the display is used to stock products. Also the display has self- stopping wheels. |
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