Automotive
Beverage
Food
Home & garden
Fragrance
Beauty
Care
Table decoration
Publishing and Leisure
Services
Electronics (consoles, video, photo, phone...)
Textile, Fashion, Sport
Accessories (glasses, jewellery,watches...)
Tobacco
Single/multiple product line, Ad campaign
Commercial fixture
Commercial architecture
Digital Media: retail achievements
Digital Media: innovative material
Events & Promotional operations
Technology and Innovation
Standard material and system
Black Diamond
GESA FORM+ FUNKTION DISPLAYBAU GMBH
Wernher-von-braun Str.20
63303 DREIEICH-OFFENTHAL (ALLEMAGNE)
Tel. :
+49 6074 876 216
E-mail :
cthomas@gesa-design.de
Site :
www.gesa-design.de
Manufacturer
GESA FORM + FUNKTION DISPLAYBAU GMBH
Designer
GESA FORM + FUNKTION DISPLAYBAU GMBH
Advertiser
BRAND: L'ORÉAL PARIS - MARKET: GERMANY
Type of display
Wall unit
Distribution network
Hyper-supermarché - parfumeries - enseigne spécialisée
Quantity produced
1800 units
Materials used
Métal, wood, acrylic, injected plastic parts, vaccuum parts, LED, ccfl-technology, neon tubes t5
Dimensions (mm)
Width: 2000 Depth: 450 Height: 1300
Use duration
200 weeks
Advertiser's Objectives
& Strategy
Selective Image in general : drawer system, testers area highlighted
Expansion of POS-space
Expanding of distribution/number of products
Merchandising-friendly unit (by update / by scanning EAN code...)