Automotive Beverage Food Home & garden Fragrance Beauty Care Table decoration Publishing and Leisure Services Electronics (consoles, video, photo, phone...) Textile, Fashion, Sport Accessories (glasses, jewellery,watches...) Tobacco Single/multiple product line, Ad campaign Commercial fixture Commercial architecture Digital Media: retail achievements Digital Media: innovative material Events & Promotional operations Technology and Innovation Standard material and system

Black Diamond     GESA FORM+ FUNKTION DISPLAYBAU GMBH   Wernher-von-braun Str.20 63303 DREIEICH-OFFENTHAL (ALLEMAGNE)   Tel. : +49 6074 876 216   E-mail : cthomas@gesa-design.de   Site : www.gesa-design.de       Manufacturer GESA FORM + FUNKTION DISPLAYBAU GMBH   Designer GESA FORM + FUNKTION DISPLAYBAU GMBH   Advertiser BRAND: L'ORÉAL PARIS - MARKET: GERMANY   Type of display Wall unit   Distribution network Hyper-supermarché - parfumeries - enseigne spécialisée   Quantity produced 1800 units   Materials used Métal, wood, acrylic, injected plastic parts, vaccuum parts, LED, ccfl-technology, neon tubes t5   Dimensions (mm) Width: 2000  Depth: 450  Height: 1300   Use duration 200 weeks           Advertiser's Objectives & Strategy Selective Image in general : drawer system, testers area highlighted Expansion of POS-space Expanding of distribution/number of products Merchandising-friendly unit (by update / by scanning EAN code...)