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MAYBELLINE Urban Chic Italian 1.8m Counter
 
 
DIAM INTERNATIONAL  
40 rue Pierre Curie
78130 LES MUREAUX (FRANCE)
 
Tel. : 0134928360  
E-mail : isabelle.goupy@diaminter.com  
Site : www.diaminternational.com  
 
 
Manufacturer DIAM INTERNATIONAL  
Designer DIAM INTERNATIONAL  
Advertiser MAYBELLINE ITALY  
Type of display Stockeur, merchandiser  
Distribution network Grand magasin - parfumeries - pharmacies  
Quantity produced 200 units  
Materials used Acrylique/bois/plastique  
Dimensions (mm) Width: 2000  Depth: 1000  Height: 800  
Use duration 200 weeks  
 
 
 
  Advertiser's Objectives
& Strategy
Maybelline Italy required a more upmarket Counter for 200 doors, their requirement was for lit cassettes. Lit header, 2 promo areas. The unit uses LEDs in each of the caddies, and has duratran ticketstrips to enhance it further. Other materials used are Chrome edge trim. Blue mirror acrylic and black mirror anthracite, all features of Maybelline Urban Chic system.