Hyper-supermarché - commerce indépendant - grand magasin - enseigne spécialisée
Quantity produced
1620 units
Materials used
Métal/petg/PVC
Dimensions (mm)
Width: 2000 Depth: 450 Height: 1300
Use duration
208 weeks
Advertiser's Objectives & Strategy
The final buying decision is made at the point of sale. Therefore Maybelline Jade, the N°1 in Decorative Cosmetics in Germany*, pays its special attention to the product presentation in store.
The mission for the new wall unit was to take the existing urban style and to bring to it a new elegant sense of design chic so that while our consumers should have no problem recognizing the brand that they know and love, they should be thrilled by the new dynamic, more fashionable and more sophisticated presentation.
The inspiration came of course from New York and was adapted to the German needs.
The Plug&Play system highlights the products which attract the consumer and gives the perfect atmosphere for choosing a colour. Clear shapes and structure create the requested peaceful atmosphere.
