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Mascara Ultra Curl BOURJOIS
 
 
DIAM INTERNATIONAL  
40 rue Pierre Curie
78130 LES MUREAUX (FRANCE)
 
Tel. : 0134928360  
E-mail : isabelle.goupy@diaminter.com  
Site : www.diaminternational.com  
 
 
Manufacturer DIAM INTERNATIONAL  
Designer DIAM INTERNATIONAL  
Advertiser BOURJOIS  
Type of display Présentoir de comptoir  
Distribution network Hyper-supermarché - grand magasin - parfumeries  
Quantity produced 8764 units  
Materials used Carton/PS  
Dimensions (mm) Width: 295  Depth: 155  Height: 300  
Use duration 26 weeks  
 
 
 
  Advertiser's Objectives
& Strategy
When Bourjois launches the new Volume Glamour Ultra Curl mascara for international branches, a counter promo display is developped with high quality material and innovative ergonomics.

The target is to put under the limelights a new mascara and to present 2 other ranges of mascaras, pointing up at the same time all products and references.

The central area emphasizes the branding of Bourjois and the new product, surrounded by 2 smart double clear push and fid stockers.

The back header and the front claim offer a maximum communication in all the different required languages.