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Make Up Bar YVES SAINT-LAURENT
 
 
DIAM INTERNATIONAL  
40 rue Pierre Curie
78130 LES MUREAUX (FRANCE)
 
Tel. : 0134928360  
E-mail : isabelle.goupy@diaminter.com  
Site : www.diaminternational.com  
 
 
Manufacturer DIAM INTERNATIONAL  
Designer DIAM INTERNATIONAL  
Advertiser YVES SAINT-LAURENT PARFUMS  
Type of display Présentoir de sol non stockeur  
Distribution network Grand magasin  
Quantity produced 650 units  
Materials used Plastique/métal  
Dimensions (mm) Width: 1575  Depth: 520  Height: 665  
Use duration 260 weeks  
 
 
 
  Advertiser's Objectives
& Strategy
A beauty adviser : Compact and easy to demonstrate by displaying clear information and organization.

Eye catching : Strong color impact of the full range associated to a strong "what's hot" area.

Highly branded : Design and high quality materials combined with strong branding signage and factices.

Retailer friendly : Six sizes to fit all needs and an easy to update system.