Commerce indépendant - grand magasin - parfumeries - pharmacies
Quantity produced
260 units
Materials used
Silver and clear acrylic with screen printed mirror acrylic header
Dimensions (mm)
Width: 235 Depth: 210 Height: 609
Use duration
52 weeks
Advertiser's Objectives & Strategy
Lancôme is the number 1 brand worldwide in the luxury mascara market. To maintain their position, they must be able to sustain and differentiate their mascaras from the competitors’ by capitalising on their strengths:
Our brief was to design and manufacture a counter standing display. The design should encourage impulse purchases. The unit needed to be eye-catching, linking aesthetically with the Lancôme counter and sitting alongside other permanent units.
The tower needed to stock saleable packs along with working testers enabling customers to try before they buy.
