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Advertiser's Objectives & Strategy |
The Japanese word SENSAI evokes a world of fineness, delicacy, grace and calm. SENSAI products but also all the elements seen by the consumer, including window decorations, are guided by these ideals drawing on time-honored beauty traditions and cutting –edge technologies.
The new SENSAI Make-Up Open Sell-System faithfully reflects the new brand image: technical yet pure shapes, charcoal black and silky white colour code as well as light effects through fiber glass net-like pattern. Products are thus magnified by highly valuable cold light and nice thickness of acrylic parts. Each module is a concentrate of SENSAI, easy to install (plug & play system) and to update according to product launchings. |
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