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KANEBO SENSAI Open Sell System
 
 
GESA FORM+ FUNKTION DISPLAYBAU GMBH  
Wernher-von-braun Str.20
63303 DREIEICH-OFFENTHAL (ALLEMAGNE)
 
Tel. : +49 6074 876 216  
E-mail : cthomas@gesa-design.de  
Site : www.gesa-design.de  
 
 
Manufacturer GESA FORM + FUNKTION GMBH  
Designer GESA FORM + FUNKTION GMBH  
Advertiser KANEBO COSMETICS  
Type of display Libre accès  
Distribution network Grand magasin - parfumeries  
Quantity produced 6000 units  
Materials used Plastique / aluminium  
Dimensions (mm) Width: 1600  Depth: 360  Height: 1750  
Use duration 150 weeks  
 
 
 
  Advertiser's Objectives
& Strategy
The Japanese word SENSAI evokes a world of fineness, delicacy, grace and calm. SENSAI products but also all the elements seen by the consumer, including window decorations, are guided by these ideals drawing on time-honored beauty traditions and cutting –edge technologies.

The new SENSAI Make-Up Open Sell-System faithfully reflects the new brand image: technical yet pure shapes, charcoal black and silky white colour code as well as light effects through fiber glass net-like pattern. Products are thus magnified by highly valuable cold light and nice thickness of acrylic parts. Each module is a concentrate of SENSAI, easy to install (plug & play system) and to update according to product launchings.