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GTS Maquillage YVES SAINT-LAURENT
 
 
DIAM INTERNATIONAL  
40 rue Pierre Curie
78130 LES MUREAUX (FRANCE)
 
Tel. : 0134928360  
E-mail : isabelle.goupy@diaminter.com  
Site : www.diaminternational.com  
 
 
Manufacturer DIAM INTERNATIONAL  
Designer DIAM INTERNATIONAL  
Advertiser YVES SAINT-LAURENT PARFUMS  
Type of display Présentoir de sol non stockeur  
Distribution network Grand magasin - parfumeries  
Quantity produced 7000 units  
Materials used Plastique/métal  
Dimensions (mm) Width: 895  Depth: 750  Height: 1705  
Use duration 260 weeks  
 
 
 
  Advertiser's Objectives
& Strategy
Concept : An attractive and modern shape that gives full impact to our make-up offer while being very consistent with :

YVES SAINT LAURENT department store brand identity

 Black and white contrasting effects

Highly qualitative crystal Plexiglas with white bottom
Shiny black module
White strips to highlight the different areas

 Radiance, thanks to crystal material

It offers a clear and simple classification of our 3 main segments and the novelties area through its design but also thanks to descriptive words.

It highlights our 3 Key products (Touche Éclat / Mascara Volume Effet Faux Cils / Rouge Pur) , the Looks and New launches visuals thanks to a raised zone.

The G.T.S is available in the following different sizes : G.T.S. normal size with merchandiser pedestal.