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Backstage
 
 
GESA FORM+ FUNKTION DISPLAYBAU GMBH  
Wernher-von-braun Str.20
63303 DREIEICH-OFFENTHAL (ALLEMAGNE)
 
Tel. : +49 6074 876 216  
E-mail : cthomas@gesa-design.de  
Site : www.gesa-design.de  
 
 
Manufacturer GESA FORM + FUNKTION DISPLAYBAU  
Designer GESA FORM + FUNKITION DISPLAYBAU  
Advertiser L'ORÉAL PARIS  
Type of display Table presentation (bergerie)  
Distribution network Hyper-supermarché - commerce indépendant - grand magasin - parfumeries - pharmacies - enseigne spécialisée  
Quantity produced 250 units  
Materials used Métal, ccfl-illumination technology, LED, injected plastic parts, vaccuum foarmed parts  
Dimensions (mm) Width: 1800  Depth: 800  Height: 750  
Use duration 200 weeks  
 
 
 
  Advertiser's Objectives
& Strategy
Premium Table Presentation
Bringing Selective Image into Massmarket
Modularity and Flexibility (all elements : stocking box, guiding part and testerplate are removable and re-usable => economy of raw materials used)

Latest Technology Illumination LED (less energy consumption)
Products highlighted
With or without carcasse, the modules suit to any distribution configuration.