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GIVENCHY L Shape Make up Bar
 
 
GESA FORM+ FUNKTION DISPLAYBAU GMBH  
Wernher-von-braun Str.20
63303 DREIEICH-OFFENTHAL (ALLEMAGNE)
 
Tel. : +49 6074 876 216  
E-mail : cthomas@gesa-design.de  
Site : www.gesa-design.de  
 
 
Manufacturer GESA FORM + FUNKTION GMBH  
Designer PARFUMS GIVENCHY  
Advertiser PARFUMS GIVENCHY  
Type of display  
Distribution network Grand magasin - parfumeries  
Quantity produced 119 units  
Materials used Métal/acrylique  
Dimensions (mm) Width: 1167  Depth: 600  Height: 580  
Use duration 150 weeks  
 
 
 
  Advertiser's Objectives
& Strategy
The objective was to create a piece of furniture combining beauty and functionality in order to present and to promote the Givenchy make-up products on counter by clearly identifying the new products and the collection area.

Esthetics first, through elegance and visibility. LED system lighting and lightbox highlight the star products.

LEDs are also integrated in the mirors to obtain a professional lighting.

Functionality then, thanks to its drawer which allows to present a large range of products and to its accessories.