Grand magasin - parfumeries - enseigne spécialisée
Quantity produced
8000 units
Materials used
Injection plastique
Dimensions (mm)
Width: 1888 Depth: 499 Height: 1000
Use duration
150 weeks
Advertiser's Objectives & Strategy
The objective was to propose a new free access system in order to highlight the Givenchy makeup products.
The new structure is more sophisticated and luxurious; with a black and white design, it is in line with the codes of the Givenchy makeup merchandising.
The amovible front part allows to present clearly the name of our segments, also thanks to the back-lighted system.
