Creating a new generation of Beauty
Shops for the German Mass Market to introduce a new Brand on the Cosmetic Market:
Introducing for the first time cross merchandising of beauty products and Accessories.
Providing more Communication levels by introducing an LCD screen to explain the
products.
Introducing for the first time a category segmentation tool to differentiate color
groups according to the skin type (cold-neutral-warm) Bring the best color effect
by using LED illumination under each shelf.
For introducing the new cosmetic brand exclusively for one retailer, an additional
branding on top of the unit and a base cover where created to cover the standard
components. The unit stands out and has phantastic recognition in the store environment
and against the competitor units.
