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DSS 2 Cosmotic Tiroirs Travel Retail
 
 
BLEU CAPITAL  
5 rue Paul Bert
93400 SAINT OUEN (FRANCE)
 
Tel. : 01 41 66 33 05  
E-mail : aviani@bleu-capital.com  
 
 
Manufacturer BLEU CAPITAL/ARTIUM  
Designer PARFUMS CHRISTIAN DIOR  
Advertiser PARFUMS CHRISTIAN DIOR  
Type of display Animation de linéaire  
Distribution network Parfumeries  
Quantity produced 13 905 units  
Materials used Plastique métal LEDs  
Dimensions (mm) Width: 313  Depth: 353  Height: 191  
Use duration 156 weeks  
     
 
 
 
  Advertiser's Objectives
& Strategy
Dior travel retail make-up self service display aiming to recreate in a same sale area a presentation and storage surface area enlargement.

Made-up of self-supporting modules to facilitate the installation, the system is didactic, offering an easy access to the storage which remains clearly visible directly behind the testers.

The study focused on a staff and consumer usage to allow a good overall outlook :

-Wide opening of the storage compartment without any visible power supply wires
- Power-returning drawers
-Gripping ability without heat feeling thanks to LEDs lighting

Electricity consumption limited in an intention of sustainable Development.