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Advertiser's Objectives
& Strategy |
In october 2008, Jacques Polge, nose
of Chanel, created a new olfactory interpretation of N°5, Eau Première.
In order to keep on encouraging trying of Eau Première 1st semerster 09, Chanel Artistic Direction has conceived a campaign around an original kind of sample, a fragrance fan.
On the counter display of this campaign, as for other POS materials, creation is inspired from the fragrance fan visual concept.
An original kind of sample for an olfactory creation which is the expression of
the perfumer expertise of Chanel. |
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