Kakémonos carte - socle et podium carton imitation béton - kakemono arrière en plastique
Dimensions (mm)
Width: 1800 Depth: 300 Height: 1500
Use duration
8 weeks
Advertiser's Objectives & Strategy
The concrete is one of the key elements of the product mix, present in the advertising campaign, conveying masculinity, and a material often used in design.
The visuel, cut in three kakemono stripes, refers to Kenzo's japanese origins.
