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Advertiser's Objectives
& Strategy |
Authentic scented jewelry designed by Jean Paul Gaultier to discover emblematic fragrances, Jean Paul Gaultier Classique and Le Male, in new textures.
The aim of the window is to magnify the scented jewelry. To do this, mythical jewelry codes were reinterpreted and hijacked in the spirit Gaultier.
Cans, emblematic of Gaultier universe, are used as box for scented jewelry. In
their center, portholes lined with capitons ivory, code of the brand, replacing
the usual niche in jewelry. The jewels, displayed on transparent acrylic plates,
illuminated by a diode, seem to levitate.
This diptych is framed with two extensions on each an oversized pack-shot to magnify jewel. |
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