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| Manufacturer |
CEDIC SHOPS & PRESENTATION |
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| Designer |
COTY PRESTIGE |
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| Advertiser |
COTY PRESTIGE |
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| Type of display |
Stockeur, merchandiser |
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| Distribution network |
Grand magasin - parfumeries |
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| Quantity produced |
266 units |
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| Materials used |
Bois, matières plastiques (PMMA, PS), métal |
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| Dimensions (mm) |
Width: 400 Depth: 375 Height: 1400 |
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| Use duration |
12 weeks |
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Advertiser's Objectives
& Strategy |
This floorstand Calvin Klein (from Coty Prestige) belongs to a family of floorstand, counter tester merchandiser, and shelf tester produced to promote new launch of CK One Summer 2009. Based on a design from COTY Prestige, this floorstand is made of mix materials such as wood for the main structure, metal tubes, shelves in PS vacuum formed, PMMA with silk screen print for the backwall plates. This floorstand has been delivered in Germany and in the USA. Target of this display was to present the new CK One Summer products within a summer and vacation feeling. |
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