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Vitrine "Ma Dame" JEAN PAUL GAULTIER     IKONE   231 rue St Honore 75001 PARIS (FRANCE)   Tel. : 0965193161   E-mail : ikone.ikone@orange.fr       Manufacturer IKÔNE   Designer JEAN PAUL GAULTIER   Advertiser BEAUTÉ PRÉSTIGE INTERNATIONAL   Type of display Vitrine   Distribution network Parfumeries   Quantity produced 1488 units   Materials used Plexi, polystyrène   Dimensions (mm) Width: 1200  Depth: 200  Height: 1000   Use duration 2 weeks           Advertiser's Objectives & Strategy New Jean Paul Gaultier fragrance MA DAME. Global launch in September 2008. For his new fragrance, Jean Paul Gaultier celebrates the woman of today. Rebel, laughing, shameless. .. the boys in modern times ! It presents us with his new muse, his new lady. .. my lady. All but one MADAME ! SHOWCASE OF LAUNCH The objective of the showcase aims to sublimate Communication Jean Paul Gaultier MA DAME (written by Jean Paul Gaultier and Jean Baptiste Mondino) and transcribe the symbolic codes of the Jean Paul Gaultier MA DAME : a powerful design capitalizing on ultra bright white, a flash of bright pink and a touch of black.