Maximize the in store visibility for the launch of the Very Irrésistible Givenchy Summer Sorbet Edition.
POSM elements totally in line with the concept. The use of ice cubes, frosted material and mirror effect are three means to obtain an original, impactful, refreshing and refined POSM.
The pink and blue color codes provide cheerfulness and luminosity in order to guarantee a strong impact and a real coherence with the bottles.
