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THIERRY MUGLER On-Shelf Element
 
 
IMAGINE POS LTD  
47 rue de Chaillot
75116 PARIS (FRANCE)
 
Tel. : 01 53 23 84 80  
E-mail : remyl@cgroup-fr.com  
 
 
Manufacturer IMAGINE POS LTD  
Designer STUDIO MUGLER  
Advertiser THIERRY MUGLER  
Type of display Animation de linéaire  
Distribution network Grand magasin - parfumeries  
Quantity produced 1872 units  
Materials used PMMA - abs  
Dimensions (mm) Width: 540  Depth: 225  Height: 232  
Use duration 104 weeks  
 
 
 
  Advertiser's Objectives
& Strategy
An expending shelf element to highlight and secure the Angel linear : the “New art of Perfuming” tagline – in your language - appears on the frame to raise consumers interest in novelties.

A bright mirror aspect for this permanent element, with the tagline and the TM signature printed in black.

The starry constellation appears on both sides as an obvious creative link between the windows and the linear.

Available in 4 references (1by language) French / English / Spanish / German.