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KENZO
 
 
FORMES ET SCULPTURES  
3 rue Robert Planquette
75018 PARIS (FRANCE)
 
Tel. : 01 42 23 45 44  
E-mail : malika@formes-sculptures.com  
Site : www.formes-sculptures.com  
 
 
Manufacturer FORMES ET SCULPTURES  
Designer KENZO PARFUMS  
Advertiser KENZO PARFUMS  
Type of display Fontaine a parfums  
Distribution network Parfumeries  
Quantity produced 600 units  
Materials used Mousse polyuréthane expansée et PMMA cristal  
Dimensions (mm) Width: 350  Depth: 300  Height: 1300  
Use duration 4 weeks  
 
 
 
  Advertiser's Objectives
& Strategy
Discover the fragrance and bottle, which is presented under a bell. But also the universe of Kenzopower, where oilskin concrete has a preponderant place : it is a masculine and architectural material, an important element in the advertising film, and one of the main themes in the POS material. The trazoid shape of the fountain reflects the shape of the perfume's outer packaging.