Automotive Beverage Food Home & garden Fragrance Beauty Care Table decoration Publishing and Leisure Services Electronics (consoles, video, photo, phone...) Textile, Fashion, Sport Accessories (glasses, jewellery,watches...) Tobacco Single/multiple product line, Ad campaign Commercial fixture Commercial architecture Digital Media: retail achievements Digital Media: innovative material Events & Promotional operations Technology and Innovation Standard material and system

Habillage Tête de Gondole GUERLAIN     RC CONCEPT   12 rue de Paris 92100 BOULOGNE (FRANCE)   Tel. : 0155602626   E-mail : prosper@rc-concept.fr   Site : www.rc-concept.fr       Manufacturer GROUPE RC CONCEPT   Designer GROUPE RC CONCEPT   Advertiser GUERLAIN BIJOUX   Type of display Tête de gondole - îlot   Distribution network Parfumeries   Quantity produced 230 units   Materials used Carton ondulé, carte, polystirène, pet, LED   Dimensions (mm) Width: 1200  Depth: 195  Height: 1280   Use duration 2 weeks           Advertiser's Objectives & Strategy To develop a multi-axis animation for the flagship brands of Guerlain (perfume, makeup and care) at the top of gondola. Create a coherent universe for the 3 axes by encouraging testing and creating the visual impact and differentiation within the store. Delivery point of sale.