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Fontaine à Parfum OPIUM
 
 
GROUPE MARIE LAURE PLV MERCHANDISING  
Hôtel des Lavandières 4 bd Foch
93800 EPINAY-SUR-SEINE (FRANCE)
 
Tel. : 01 48 13 12 50  
E-mail : t.klajer@marie-laure-plv.fr  
Site : www.marie-laure-plv.fr  
 
 
Manufacturer MARIE LAURE PLV MERCHANDISING  
Designer MARIE LAURE CREATION  
Advertiser YVES-SAINT-LAURENT  
Type of display Fontaine a parfum  
Distribution network Grand magasin - parfumeries  
Quantity produced 163 units  
Materials used Métal  
Dimensions (mm) Width: 350  Depth: 350  Height: 1300  
Use duration 200 weeks  
 
 
 
  Advertiser's Objectives
& Strategy
To build consumers loyalty of perfume spray while allowing them through a gestural news to fill their Inro bottle ad infinitum and to offer a luxurious and qualitative permanent material improving visibility of the line and the mark on the sales outlets.