The brief: “Powerful branding in a small space for a prestige unit” was met with this unit.
The striking colours of the unit give the display maximum impact for a modestly sized brand positioned at the high-end of the market.
The pullout shelves allow for demonstration and each unit is supported by a consultant using it as a stand alone sales vehicle and a demonstration trolley.
The product range it sells is flexible, according to the season and promotion of the time and yet the consistency of the brand always comes through.
Originally a department store special, the units have been extended to all Viktor
& Rolf consultant stores and are being taken as the basis for the next generation
of merchandise design guideline.
