Automotive Beverage Food Home & garden Fragrance Beauty Care Table decoration Publishing and Leisure Services Electronics (consoles, video, photo, phone...) Textile, Fashion, Sport Accessories (glasses, jewellery,watches...) Tobacco Single/multiple product line, Ad campaign Commercial fixture Commercial architecture Digital Media: retail achievements Digital Media: innovative material Events & Promotional operations Technology and Innovation Standard material and system

Floor Merchandiser DKNY Be Delicious Night     BLEU CAPITAL   5 rue Paul Bert 93400 SAINT OUEN (FRANCE)   Tel. : 01 41 66 33 05   E-mail : aviani@bleu-capital.com       Manufacturer BLEU CAPITAL   Designer ESTÉE LAUDER   Advertiser ESTÉE LAUDER   Type of display Stockeur, merchandiser   Distribution network Parfumeries   Quantity produced 90 units   Materials used PMMA, alu miroir   Dimensions (mm) Width: 330  Depth: 330  Height: 1490   Use duration 53 weeks           Advertiser's Objectives & Strategy The new DKNY BD Night perfume takes us on a journey of discovery of the NY City night life. Inspired by the sexy buzz of a NY night, the perfume is blend warmth, mystery and seduction. All the merchandising material follows this theme by its shape and colors black, silver, electric pink and violet. The Floor Merchandiser is an integral part of this launch. The unit combines all the colors and allows to display the entire product range.