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Operation Greenswitch
STI DISPLAY EMBALLAGE CREATION SARL
18 rue Albert Einstein - Espace Descartes
77420 CHAMPS SUR MARNE (FRANCE)
Tel. :
01 64 61 69 69
E-mail :
paris@sti-group.com
Site :
www.sti-group.com
Manufacturer
STI GROUP / TDI / LSA
Designer
PHILIPS
Advertiser
PHILIPS
Type of display
Animation de linéaire
Distribution network
Hyper-supermarché - enseigne spécialisée
Quantity produced
7600 units
Materials used
Carton, plastique et métal
Dimensions (mm)
Width: 1200 Depth: 600 Height: 2050
Use duration
36 weeks
Advertiser's Objectives
& Strategy
4000 m² cardboard and 12 tons metal were necessary to produce the 1.350 kits for 8 km from shelf display (27 times the Eiffel Tower).
It is easy and rapid to post on POS the modules snap into metallic positioners.
Thanks to the great logistic more than 150 points of delivery were quickly delivered.
A new version with light behind the placard is planned for 2009.