Automotive Beverage Food Home & garden Fragrance Beauty Care Table decoration Publishing and Leisure Services Electronics (consoles, video, photo, phone...) Textile, Fashion, Sport Accessories (glasses, jewellery,watches...) Tobacco Single/multiple product line, Ad campaign Commercial fixture Commercial architecture Digital Media: retail achievements Digital Media: innovative material Events & Promotional operations Technology and Innovation Standard material and system

Operation Greenswitch     STI DISPLAY EMBALLAGE CREATION SARL   18 rue Albert Einstein - Espace Descartes 77420 CHAMPS SUR MARNE (FRANCE)   Tel. : 01 64 61 69 69   E-mail : paris@sti-group.com   Site : www.sti-group.com       Manufacturer STI GROUP / TDI / LSA   Designer PHILIPS   Advertiser PHILIPS   Type of display Animation de linéaire   Distribution network Hyper-supermarché - enseigne spécialisée   Quantity produced 7600 units   Materials used Carton, plastique et métal   Dimensions (mm) Width: 1200  Depth: 600  Height: 2050   Use duration 36 weeks           Advertiser's Objectives & Strategy 4000 m² cardboard and 12 tons metal were necessary to produce the 1.350 kits for 8 km from shelf display (27 times the Eiffel Tower). It is easy and rapid to post on POS the modules snap into metallic positioners. Thanks to the great logistic more than 150 points of delivery were quickly delivered. A new version with light behind the placard is planned for 2009.