Automotive
Beverage
Food
Home & garden
Fragrance
Beauty
Care
Table decoration
Publishing and Leisure
Services
Electronics (consoles, video, photo, phone...)
Textile, Fashion, Sport
Accessories (glasses, jewellery,watches...)
Tobacco
Single/multiple product line, Ad campaign
Commercial fixture
Commercial architecture
Digital Media: retail achievements
Digital Media: innovative material
Events & Promotional operations
Technology and Innovation
Standard material and system
CARAMALA
BDSG
204 Boulevard St Germain
75007 PARIS (FRANCE)
Tel. :
0145440461
E-mail :
franck.ritter@bdsg.fr
Site :
www.bdsg.fr
Manufacturer
BDSG
Designer
BDSG
Advertiser
CADBURY
Type of display
Présentoir de comptoir
Distribution network
Boulangerie - tabac
Quantity produced
20000 units
Materials used
Plastique (injection - thermoformage)
Dimensions (mm)
Width: 250 Depth: 220 Height: 600
Use duration
156 weeks
Advertiser's Objectives
& Strategy
Focus on well known brands Malabar and Carambar.
Develop a display based on a new design refleting the values of the brands (fun, user-friendly...).
Present over 10 products'references on one compact display.