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Stuzzy
Dog Pet Food Display |
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| Manufacturer |
THE STAND COMPANY |
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| Designer |
NIKOLAS P. HAROS |
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| Advertiser |
PETS & PEOPLE |
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| Type of display |
Présentoir de sol non stockeur |
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| Distribution network |
Enseigne spécialisée (PET SHOPS) |
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| Quantity produced |
70 units |
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| Materials used |
Métal, PS sheet, synthetic turf |
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| Dimensions (mm) |
Width: 700 Depth: 400 Height: 1900 |
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| Use duration |
52 weeks |
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Advertiser's Objectives
& Strategy |
Τ he client PETS & PEOPLE is
one of the leading pet food industries in Greece, representing famous pet brands
(Eucanuba, Iams, Schesir). The STUZZY stand was to introduce a new Australian
pet food in the Greek market and should have a strong impact to any pet shop customer,
implying quality and natural ingredients, but also being low budget since the
product itself could not sustain an expensive marketing campaign.
We designed a floor stand referring to an Australian animal farm, using a simple
metal frame painted in brown to remind farm fences and covered the base with real
synthetic turf to imply green valleys. We also designed the animal graphics for
a more humoristic approach of the animal farm, in order to insist on the several
meat ingredients (deer, beef, chicken etc) of the brand. |
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