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Fût Géant HEINEKEN
 
 
WEILLROBERT  
42 rue Botzaris
75019 PARIS (FRANCE)
 
Tel. : 01 53 38 63 20  
E-mail : info@weillrobert.net  
Site : www.weillrobert.com  
 
 
Manufacturer WEILLROBERT PLV  
Designer WEILLROBERT PLV  
Advertiser HEINEKEN  
Type of display PLV geante  
Distribution network Hyper-supermarché  
Quantity produced 240 units  
Materials used Carton, plastique, métal  
Dimensions (mm) Width: 850  Depth: 850  Height: 2500  
Use duration 1 week  
 
 
 
  Advertiser's Objectives
& Strategy
Innovation on the market of beers : the barrel under pressure. These barrels of 5 liters of beer allow the consumers d'to have the pleasure pf'a draught beer at home. The gas of pressure is integrated into the barrel and a tap, is fixed easily to act as pump with beer. It is thus necessary d'to explain how the use of the tap. For that, we carried out a display made of moulded plastic and paperboard in the shape of giant barrel, capped mechanism : a valve and the pipe to serve beer. The sides of the display unit offers beautiful faces to explain the new product. The real size tap, such it is delivered with the barrel, is shown on a small shelf on a side of the display unit so that the consumer can test handling of it.