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Cross Merch BurnDay     COM & SHOP   40/42 rue Botzaris 75019 PARIS (FRANCE)   Tel. : 0142000811   E-mail : francis.brie@com-shop.fr   Site : www.com-shop.fr       Manufacturer COM & SHOP   Designer COM & SHOP   Advertiser COCA COLA   Type of display Stockeur, merchandiser   Distribution network Hyper-supermarché   Quantity produced 500 units   Materials used Tole / fil / mousse expansé   Dimensions (mm) Width: 190  Depth: 170  Height: 980   Use duration 30 weeks           Advertiser's Objectives & Strategy Coca Cola launches the new brand BurnDay. The aim is to seduce a young public with a pur and minimalist design with this Cross merchandising display.