Enseigne spécialisée (Hôtels/Boîtes de nuit/Bars/Clubs)
Quantity produced
350 units
Materials used
Bois laqué satiné/acrylique
Dimensions (mm)
Width: 600 Depth: 600 Height: 1900
Use duration
260 weeks
Advertiser's Objectives & Strategy
Statuary monolith, enhancing liquor with historical rarity. Modernizing the bottle, the packaging and the glorifier, Hennessy wanted to dynamise this outstanding beverage. The display is presented in mythical places as luxury hotels and most wanted clubs around the world. It must represent luxury without ostentation nor surplus because the star is Richard Hennessy.
