Objective : Communicate in a playful way on the organoleptic and visual differences of the various premium whiskeys.
Strategy : Development of an interactive and sensory furniture aiming :
- To provide a simple and entertaining information to our consumers through the lenticular printing on transparent PET to enhance the alchemy of colors.
- To maximize the impact of our products in stores also using sensory marketing techniques. Indeed, olfactory pellets are on the POS and allow the consumer to discover the scent of whiskey presented.
- To make the interactive advertising by involving the consumer in an enternaining and instructive approach.
- To protect the environment through its membership.
