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Advertiser's Objectives
& Strategy |
“ MALT” CABINET STRATEGY
To exploit as an event the “end of year point up” in medium-size large-scale retail
stores of the single malt premium Diageo range of products (PVC> 25 EUR) thanks
to the cabinet : “Cave des Malts”.
The objective is to point up the 6 Classic Malts distilleries : Cardhu, Knockando,
Caol Ila and Bushmills, but also to help the consumer making his decision with
educational areas (presentation of the local Scottish & Irish malts and their
aromatic particularities and the single malts and their tasting tones)
Finally, this cabinet is a very high end product, with a particular attention to details quality (especially a backlighting in option for the nicest hypermarkets) yet practical for the store (on euro pallet, point of sale delivery, easy to assembly. |
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