Enseigne spécialisée (Les plus prestigieux palaces à travers le monde.)
Quantity produced
300 units
Materials used
PMMA; eclairage LED; systeme de verouillage
Dimensions (mm)
Width: 290 Depth: 15 Height: 360
Use duration
52 weeks
Advertiser's Objectives & Strategy
The"Lockbox" translates a desire to modernise the image of the Richard Hennessy decanter. Used as a “glorifier", the element is appreciated by the markets of amateurs.
The concept sets on the “mise en avant” of the singular and luxurious characteristic of the product faced to its competitors.
The aim is to arouse the desire and to describe the exceptional characteristic of the lead crystal decanter.
The design is the result of Franck Basset’s work from the agency Carré – Basset et Associés. Based on a first “Lockbox” experience, the leading words have been luxurious materials and convenience.
Contemporary designed item, the “Lockbox” is made of black Plexiglas, with a locking system and an autonomous lighting device, through LED and rechargeable batteries.
