Infiniti, premium car brand of Nissan, offers its customers a retail experience, which is unique in the automotive industry.
The Infiniti display allows a multi-sensorial product presentation:
- The lightning system and the colour chips enable to choose the exterior colours
- Customers can discover the brand universe and the range of product on a big
57’’ HD screen. They can also configure the exterior and interior design of their
Infiniti with a 24’’ touch screen. The vehicle is shown on the large screen with
a 360) view.
- Especially composed music is broadcasted
- Generous leather samples representing the vehicle’s upholstery convey a tailor
shop like approach to finalising the interior
- Brochures are presented in some nicely integrated displays.
