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Advertiser's Objectives
& Strategy |
One of the independent segments of
3D items market are POP gift items, they may not only please the recipient, but
also become an effective element of in-store communication in own or partner stores.
Gifts conceived in this way often become the “icing on the cake” within
comprehensive POP communication. They open space for so much desired originality
and creativity in the category of 3D promotion.
Last year, the UNIBON Company managed to produce a unique gift when realising
the project of a branded board game “Prisoner's Base”. This gift,
developed for the Company General Bottlers CR, won the category of promotional
and gift items of the prestigious competition POP AWARDS GOLD CROWN 2007. |
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