According to Schering-Plough consumer
insight, consumers get confused when going to the foot care aisle.The display
was developed to highlight and fully inform consumers about a new custom orthotic
product through the interactive analytical abilities the display possesses. Through
a series of steps the display works with the customer to determine what product
is right for their particular foot condition.
Acquire display placement outside of the traditional foot care aisle; specifically
the pharmacy area of the Meijer grocery chain, where the product was launched.
Merchandise 14 SKU’s of product in a manner that’s easily accessible
to consumers.
Ensure that the display design worked well for a wide demographic – consumers
from 35 to 64 years old.
