- Reinforce brand image and demonstrate
Lancaster expertise.
- Boost sales
- Create traffic on the point of sales
- Enlarge our mailing date base.
Create the Skin Lab, first interactive Lancaster unit, designed to provide
a unique consumer experience in points of sale.
Both expert and entertaining, Skin Lab provides a personalised skincare or
suncare programme in just 5 minutes. These specific auto-diagnisis are based on
a series of life-like illustrations for skincare and a thorough scope of relevant
sun criteria question for suncare
The consumer is also invited to dive into the world of the brand, its products
and technology, and discover ongoind promotional offers and a chance to join our
VIP club.
New original expert, Skin Lab significantly helped to boost Lancaster sales
all over EU. |
