Empreinte, A French nail and hand care
company targeted to boost sales by opening a point of sale in the leading mall
of Bordeaux.
Facing difficulties to rent a shop, the company created a new concept of POS and
proposed to the clients a real carebooth.
The booth has been created as a relaxation room next to the noisy excitation inside
the mall.
This new kind of point of sales has promptly been validated by customers. And
new booths should be implemented soon in malls elsewhere in France and abroad.
